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Navigating the ‘Trust Recession’ with Personal Branding and Public Relations

Have you heard the term “Trust Recession” yet? If not, it’s the latest buzzword describing a phenomenon many business owners are already feeling: customers are taking longer than ever to make purchasing decisions. Whether for their personal lives, businesses, or both, consumers are more cautious about where they spend their money, leading to stretched sales […]

Katrina Owens

November 15, 2024

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Building a Personal Brand with Authentic Style & Public Relations

For anyone who’s ever felt the push and pull between their own style and the conventions of a corporate dress code, you’re not alone. I’m still convinced that a crop top can count as business casual, which is probably why I’m no longer ‘corporately employable’ (at least, that might be one of the reasons). Fashion […]

Katrina Owens

November 1, 2024

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Transform your Event Public Relations Strategy with Personal Branding

Just because your brand isn’t a person doesn’t mean it won’t benefit from personal branding. This is especially true in the world of event public relations, where connection and relatability are key to drawing in attendees. Personal branding, when done well, can be a powerful tool for events looking to grow their reach, sell out […]

Katrina Owens

October 31, 2024

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