In this episode, Hannah Chapman, CFP, APMA, CRPC, talks with Katrina Owens, owner of Knockout Directive PR, about ways you can start developing your personal brand today!

Tune in to learn:

• How your personal brand establishes awareness and authority
• The type of content that establishes expertise and credibility, especially in the age of AI-generated content
• How to show up authentically on various social media platforms
• How to find the right balance between personal and professional content.
• The best strategy to implement on social media even if you don’t get immediate results
• The concept of “selling the way you serve” – aligning your sales and marketing approach with your core values

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