I’m sick of seeing business owners invest in expensive public relations retainers when they don’t have to.  There, I said it. It might be my hottest take as a personal branding and public relations expert myself, but it’s the foundation of my entire business and, up until now, I’ve shied away from writing about it. […]

As is the case for most service providers, public relations is a hot topic in 2025, especially for professionals in interior design. With growing competition in the industry, you can no longer rely on a beautifully curated portfolio to stand out. You also need to build your visibility, credibility, and authority as a service provider, […]

You won’t find many Personal Branding Experts with a background in real estate, and that’s what sets Knockout Directive’s CEO, Katrina Owens, apart. Her previous career experience in new construction and development makes her an important resource for those looking to differentiate themselves in this saturated industry, and this blog post will explore exactly what […]