Over the past few weeks, I’ve had a noticeable increase in inquiries from organizations looking for public relations support as their teams start pulling together their visibility strategies for 2026. But what’s interesting isn’t that they’re reaching out, it’s why they chose to reach out. Because they’re not asking for press releases or agency campaigns. […]

When our client, Anne Mok, joined our one-of-a-kind group publicity coaching program, Five Weeks ’til Famous, last summer, she had already established an authentic and engaging personal brand. As a blind storyteller, advocate and content creator, Anne had previously worked with brands like Google and Specsavers, and she had a few exciting speaking engagements locked […]

I’m sick of seeing business owners invest in expensive public relations retainers when they don’t have to.  There, I said it. It might be my hottest take as a personal branding and public relations expert myself, but it’s the foundation of my entire business and, up until now, I’ve shied away from writing about it. […]