Press & Editorial

I’m sick of seeing business owners invest in expensive public relations retainers when they don’t have to.  There, I said it. It might be my hottest take as a personal branding and public relations expert myself, but it’s the foundation of my entire business and, up until now, I’ve shied away from writing about it. […]

Public Relations (PR) is a transformative tool for businesses of all sizes, yet many small business owners underestimate how accessible and effective PR can be for their growth. Take Sophia Kokileff, a CPA and career development coach who joined our group publicity coaching program, Five Weeks ’til Famous, with little knowledge of PR. By the […]