Press & Editorial

I’m sick of seeing business owners invest in expensive public relations retainers when they don’t have to.  There, I said it. It might be my hottest take as a personal branding and public relations expert myself, but it’s the foundation of my entire business and, up until now, I’ve shied away from writing about it. […]

As is the case for most service providers, public relations is a hot topic in 2025, especially for professionals in interior design. With growing competition in the industry, you can no longer rely on a beautifully curated portfolio to stand out. You also need to build your visibility, credibility, and authority as a service provider, […]

Katrina Owens, CEO & Founder of Knockout Directive, was recently featured in Under 30 CEO for her insights on the importance of visual brand identity in personal branding. Click here to read the full feature.