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Building a Personal Brand with Authentic Style & Public Relations

For anyone who’s ever felt the push and pull between their own style and the conventions of a corporate dress code, you’re not alone. I’m still convinced that a crop top can count as business casual, which is probably why I’m no longer ‘corporately employable’ (at least, that might be one of the reasons). Fashion […]

Katrina Owens

November 1, 2024

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Transform your Event Public Relations Strategy with Personal Branding

Just because your brand isn’t a person doesn’t mean it won’t benefit from personal branding. This is especially true in the world of event public relations, where connection and relatability are key to drawing in attendees. Personal branding, when done well, can be a powerful tool for events looking to grow their reach, sell out […]

Katrina Owens

October 31, 2024

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The Rectified Podcast: Personal Branding — The Ultimate Marketing Strategy for Founders

In today’s rapidly evolving digital landscape, personal branding and public relations (PR) have become indispensable tools for entrepreneurs and business founders. These elements not only amplify one’s professional presence but also create avenues for lasting success. In this episode, Katrina and Sandy delve into the essentials of personal branding, its intersection with public relations, and […]

Katrina Owens

October 24, 2024

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