
In this Zoomsphere article on brand voice development, Katrina Owens, Founder of Knockout Directive, highlights the importance of having a clear and consistent brand voice to build trust and stand out in a crowded digital space. She explains that the most successful brands aren’t necessarily the loudest or most active online, but the ones that […]

In this episode, host Samantha talks with personal branding and PR strategist Katrina Owens to unpack the deeper, purpose-driven energy behind building a personal brand that gets noticed—and converts. They dive into dismantling outdated PR models, claiming your story, and showing up as a leader—without needing a huge following. If you’re a service-based entrepreneur feeling […]

Katrina Owens shares her excitement as Co-MC of the upcoming Canadian Digital Marketing Summit happening May 1st in Kelowna. With 18 speakers, hands-on workshops, and a fresh format, the summit promises a full day of learning, inspiration, and networking. Read the full article here.