
Erika & Abi interview Katrina Owens, a public relations expert, discussing strategies for booking speaking engagements, the importance of public relations (PR) for personal branding, the power of speaking authoritatively on social media, and effective pitching techniques for media appearances. Click here to watch on YouTube. Click here to listen on Apple Podcasts.

When working with personal brands on their public relations efforts, speaking engagements always top the list of goals. I mean, I totally understand why — they are a major confidence booster from a personal perspective, and can help you expand the reach of your brand faster and more effectively. While this is always a #1 […]

In this episode Maddie Kelly sits down with Katrina Owens, the CEO of Knockout Directive, a PR and marketing firm. We chat about all things marketing and PR for entrepreneurs, and you’ll learn how to get on PR lists, how to make great content, and the difference between good PR and bad PR. Click here […]