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Mimir the Podcast: Mindset is the Greatest Block to Entrepreneurship

In this episode Maddie Kelly sits down with Katrina Owens, the CEO of Knockout Directive, a PR and marketing firm. We chat about all things marketing and PR for entrepreneurs, and you’ll learn how to get on PR lists, how to make great content, and the difference between good PR and bad PR. Click here […]

Katrina Owens

March 4, 2024

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How a Consultant Shows Up for her Personal Brand, even in Hard Times

First, you started your business. You took a leap of faith, trusted the process, and committed to a life of entrepreneurship. Now, you’ve put in the time and effort into personal brand development, using tactics like public relations to grow your awareness, reach and authority.  And then, your personal life takes over. I’m sure I […]

Katrina Owens

February 18, 2024

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Here’s Why your Personal Brand is Worth the Hype

It seems like everywhere you turn online, people are talking about personal branding. But don’t let the buzz word fool you – building a personal brand is a highly effective tactic for authentic business growth, and this is coming from someone who didn’t recognize its power even 12 months ago.  Back in 2022, I started […]

Katrina Owens

February 3, 2024

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