Just because your brand isn’t a person doesn’t mean it won’t benefit from personal branding. This is especially true in the world of event public relations, where connection and relatability are key to drawing in attendees. Personal branding, when done well, can be a powerful tool for events looking to grow their reach, sell out […]

When working with personal brands on their public relations efforts, speaking engagements always top the list of goals. I mean, I totally understand why — they are a major confidence booster from a personal perspective, and can help you expand the reach of your brand faster and more effectively.  While this is always a #1 […]