For Personal Brands
Starting at $1,500 USD
A comprehensive research and strategy initiative that provides marketing and leadership teams with outside perspective, key insights, and collaboration with company stakeholders, to developed refined positioning and messaging for your brand. Your Corporate Brand Discovery & Strategy includes the following:
Your Personal Brand Discovery & Strategy Playbook includes the following:
Who are they, where to find them, and the demographic / psychographic information you need to tackle future marketing and PR tactics (like brand design, advertising, etc.)
Ideal Client Profile
A review of your existing brand presence (website, social media, etc.) in the form of a SWOT Analysis. Easily understand the aspects of your brand that need immediate attention, and future consideration.
Brand Presence Audit
Competitor Review
Review of 4 direct competitors, their strengths, and the opportunities to set yourself apart. And if you don’t know who your competitors are - I’ll help you find them!
Sample Marketing Plan & Budget so you can understand what you need to do next to see success for your brand. This includes things like: estimated fees for brand and web design, paid advertising, and future programs with Knockout.
Roadmap to Success
Defining HOW and WHY you do what you do, and how you do it differently than your competitors. This is the messaging you can then use to promote yourself both online and off.
Brand Positioning
Website: An overview of the pages and information that should be readily available on your website, so you can easily build your online brand.
Publicity Strategy
Social Media: The optimizations your profiles need to attract your ideal client and stand apart from your competitors + a sample content calendar with 12 prompts you can easily use to create your own content.
Public Relations: Tactical recommendations based on my five foundational elements of PR.