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In Episode 47 of The Luminous Life Podcast, Katrina Owens, top personal branding expert and founder of Knockout Directive, shares her journey from a decade-long corporate career to building a personal brand that stands out with authenticity and strategy. She offers actionable insights on building brand awareness and authority, trusting your instincts in business, and using PR as a long-term power move. Katrina also discusses overcoming self-doubt, the “Blue Ocean” approach to personal branding, and how to align your visibility efforts with your values.

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The Luminous Light Podcast: Powerful Visibility with Katrina Owens from Knockout Directive

April 9, 2025

Katrina Owens

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