It’s wild to think that a year ago, almost to the day, I had a pivotal “come to Jesus” moment about my business. Revenue was down, I was uninspired by my agency model, and a conversation with mentors in the Living In Balance Seminars space changed everything.
From that day forward, I committed to offering only Public Relations Coaching for Personal Brands. Twelve months later, that decision has completely transformed my life and business. I’ve spoken on stages across North America, signed major brand partnerships, and hosted my own sold-out events.
None of it happened by accident; it happened because I committed to building a personal brand strategically, in ways most people won’t. Over the past year, I’ve noticed patterns that separate leaders who say they want a personal brand from those who actually build one.
The Habits That Limit Your Visibility
1. The “I’ll Do It When…” Delay
Many leaders wait for the perfect moment whether that’s more revenue, more clarity, or a quieter quarter. The truth is, every admired leader made reputational decisions before feeling ready. They chose a direction, invested, and allowed their authority to be built in public.
Visibility comes before clarity, not after it. If you keep postponing the work of building your personal brand, you’re postponing the opportunities that can only find you once you do.
2. The Inconsistent Presence
If this is you, you have seasons where you’re everywhere, posting, networking, speaking, showing up with energy. And then something breaks your rhythm. Maybe it’s a busy quarter, a failed launch, internal fires, or honestly, just life.
You disappear for weeks or months, then come back with, “I’m back!” — This signals unreliability.
A consistent, sustainable presence tells the market you’re in the game, even during challenging seasons. Visibility isn’t about performing at 150% all the time; it’s about showing up regularly, no matter what.
3. Treating Your Personal Brand Like a Side Project
Even senior leaders sometimes treat their personal brand as a side project. No positioning, no narrative, no intentional platforms. But if you want your name to carry weight beyond your title, you can’t treat your personal brand like an after-hours hobby.
When you treat your personal brand like a strategic asset, the impact is massive: sales, partnerships, confidence, speaking invitations, and opportunities all improve. When you treat your brand like strategy, the market responds accordingly.
4. Defaulting to Distraction
It’s easy to chase every new tactic, platform, or trend. But founders who succeed in visibility anchor in clarity.
A personal brand is built on a clear point of view, a consistent story, and repeatable work. Because momentum is built on repetition, not reinvention.
5. Waiting to Match Your Ego
This one’s subtle, because you’ve earned your seat at the table, so you expect that your visibility should already match that level.
Many leaders expect visibility to match their résumé: top-tier media, global stages, keynotes. When early opportunities seem modest, they pass because something “more fitting” will appear.
But next-level opportunities are built on small wins. Saying yes to early-stage events, podcasts, or coffee chats often leads to bigger rooms and more recognition down the line.
Break the Habits, Build Your Brand
If you see yourself in any of these habits, remember: they aren’t flaws, they’re habits. And habits can change.
Remember the key steps to take control of your personal brand:
- Commit to a consistent presence across chosen platforms
- Treat your brand like a strategic, high-value asset
- Focus on clarity, not constant new tactics
- Say yes to opportunities that build momentum
- Schedule regular check-ins and visibility planning
So if this is the year you finally commit to breaking the habits that have been limiting your visibility and potential, book a 1:1 Discovery Call with me, and let’s map out how to build a personal brand that gets you seen, remembered, and respected for years to come.
Want more on this? Watch this week’s episode of Fame-Ready: 5 Habits That are Holding You Back From Building your Personal Brand to fully understand the depth of the bad habits that are holding you back.
