Katrina chats with Pat on the Brands Over Brew podcast, dispelling misconceptions about PR, particularly for smaller businesses and personal brands.
The conversation emphasized that PR isn’t just about sending out press releases but involves building relationships with clients, industry peers, and the community. We also break down the process for finding a unique angle to stand out in your industry, leveraging platforms to connect with podcast hosts and journalists, and the significance of experimentation and persistence in refining your pitches. The main takeaway was that PR is essential for businesses of all sizes and stages, offering opportunities to grow, increase brand recognition, and expand reach.
