Press & Editorial

If you’re planning a book launch strategy, one thing I’ve learnt is that the launch does not start on launch day. The strategy starts long before that. Twelve months ago, I didn’t even know I was going to write a book over the next year, let alone release one to the public. Now my very […]

If you’re building a personal brand right now, I want you to stop and ask yourself one question: What do I want to be known for?

Your personal brand should support the bigger vision you have for your life and career—not just the next thing you are trying to sell.